Then they found us. Rather than opt for a traditional website redesign, Fortera relied on us to understand their needs, customers, and industry, then design a website that broke from convention. Fortera went out on a limb with us and it paid off.
All it took for the new website to surpass the prior year’s member signups
Increase in traffic over the previous website design
Our discovery is all about creating a digital brand voice that recognizes who our client is and who their clients are. We create personas, archetypes, and UX journeys all based on client questionnaires and real user data.
As a not-for-profit financial cooperative, Fortera’s focus has always been on serving people and not shareholder profit. Simply put, they value members over numbers.
Judging from what their members say, Fortera puts its money where its mouth is by prioritizing the good member experience.
L2D built a robust, fully customizable CMS using Craft so Fortera has full control over their content. They can also test color combinations and image and text schemes with the ability to launch anytime in a separate dev environment.
Meaning, the team at Fortera isn’t reliant on L2D for every little change, allowing for greater efficiencies. We want our clients to have ownership over their websites to get more things done with less requests and meetings.
Rather than go with an out of the box solution, Fortera chose to let L2D strategize, design a build a solution that was customized just for them. This bucks the trend for credit unions and banks that typically utilize an out-of-the-box website products.
It paid off too. Fortera had more new member signups in the first two months after relaunch than the entire year prior, and an increase in website traffic across the board.
